• [Review] Introduction to Etude House Color My Brows Mascara

    I never thought I’ll fall in love with Korean makeup until I met Etude House. Initially when Etude House first launch in Singapore I was a little blew away by the cute and girly appearance of their shop but still pretty reluctant to patronize because I thought the prices of their makeup would be exorbitant! I mean with so much effort spend on the shop decor and elaborately adorable uniform of the sales assistants, I presumed the prices (of the product) doesn’t come cheap. Also, have you seen how their girlsĀ  grace the front of their shop giving out samples and all? All that marketing strategy sure adds on to…